CASE STUDY

As a multicultural agency our mission was clear – crafting a campaign that not only shed light on Ben Crump's critical work but also treated the delicate subject matter
with grace and respect. We endeavored to strike a balance, ensuring that the campaign remained sensitive to the victims' families and
Ben Crump's family while highlighting the systemic issues and the fight for civil rights.
Client: Netflix Marketing, Netflix Product Creative

Key Art Development

From Still to Stirring: Awakening an Image
The Concept Development phase. Our mission was to create Key Art that reflected Ben Crump's unyielding spirit.

Trailer Production

A Tale in Frames: Crafting the Voice of Civil
The next stage was to lend a voice to the narrative through teaser and theatrical trailers

On Service Creative

Customizing the Canvas: Tailoring a Legacy
Delivering over 25 unique creative assets employed on the Netflix platform.

From Still to Stirring: Awakening an Image

Key Art Development
Our mission was to create Key Art that reflected Ben Crump's unyielding spirit. With limited assets and without a special shoot, we tapped into our creative reservoirs. Selecting an
in-stream still from the film, we unleashed the full force of our high-end retouching and finishing capabilities, transforming the still into a powerful, near-tangible portrait of Ben Crump.

A Tale in Frames: Crafting the Voice of Civil

AV Production – Teaser & Theatrical Trailers
The next stage was to lend a voice to the narrative through teaser and theatrical trailers. Our team meticulously selected moments that captured the gravity and soul of Ben Crump's journey. Through our audio-visual prowess, we created a harmonious blend of imagery and audio that enveloped the audience, offering a glimpse into the
indomitable spirit of a civil rights champion.
Services: Copywriting, Editing, Sound Design, Motion Graphics, Project Management

Customizing the Canvas: Tailoring a Legacy

Netflix On Service Creative Assets:
With over 25 unique creative assets employed on the Netflix platform, we had to ensure each piece reflected the gravity of 'Civil.' Through a combination of thought-provoking visuals and text, we produced tailored content that further enhanced the storytelling, enabling the film's message to resonate deeply within the Netflix service.

DIGITAL BillBOARDS, VERTICAL + HORIZONTAL BOX ART, EMAIL, ROAR AND MORE.

Illuminating Hope: A Campaign That Echoes

Summary / Results:
Our partnership with Netflix birthed an impactful campaign that resonated with hearts worldwide. Through powerful Key Art, immersive trailers, and tailored creative assets, we told a story of hope, inspiration, resilience, and black joy. The campaign navigated the delicate subject matter with grace, igniting a flame that continues to inspire change and awareness.
As we reminisce on this profound journey, we stand at the precipice of countless untold stories that yearn for a voice.
We invite you to join us as we continue to craft campaigns that do more than speak – they echo across hearts and generations.