MARKETING KEY ART

Tyler Perry’s She the People
We were proud to collaborate with Netflix on the official key art for Tyler Perry’s bold new comedy series She the People.

A sharp, satirical take on politics and family chaos, the artwork captures the tone of the series with a confident wink and just the right amount of edge.

CLIENT: Netflix, Tyler Perry Studios

KEY ART | BRANDING | MOTION

50 Cent Action Channel Branding:
Glassell House led the branding for the 50 Cent Action Channel, creating a bold, high-energy visual identity that captures the adrenaline-fueled essence of its content. Our work supported the successful launch of the channel exclusively on Roku, delivering logo design, on-air graphics, promo packaging, and a comprehensive style guide to ensure a seamless visual experience across digital and broadcast platforms. From dynamic lower thirds and credit squeezes to animated bumpers and interstitials, we crafted a distinct aesthetic that amplifies the action-packed experience for viewers.

Clients: Lionsgate, 50Cent, The ROKU Channel

MARKETING KEY ART | OOH

Honored to help bring the irreverent brilliance of Sarah Silverman: Postmortem to life with this bold, final key art for Netflix.

Darkly funny, unapologetic, and wildly personal — this one’s got bite.

CLIENT: NETFLIX

KEY ART

For the final season of "Double Cross", we crafted a compelling key art that encapsulates the show's intense drama and the high stakes of its narrative. Our team focused on creating a visual story that conveys the central theme of the series: the complex dynamics of family loyalty intertwined with the perilous world of crime.

The key art features the protagonists up close, reflecting the personal nature of their journey and the intricate web of their relationships. Their expressions are strong, determined, and hint at the underlying tension, suggesting a storyline filled with intrigue and betrayal. The tagline, "They are the wrong bloodline to cross," plays on words while effectively setting the tone for a season where crossing familial boundaries could have lethal consequence

Client: AMC Networks / Allblk.tv / WeTV

KEY ART | OUTDOOR | DIGITAL

Discover the allure of Carl Weber's "The Black Hamptons" with our captivating Key Art and billboard designs for the much-anticipated Season 2, now streaming on BET Plus. Our visuals offer a glimpse into the opulence and intrigue that define this hit drama series. With each character exuding elegance against the iconic backdrop of the Hamptons, the artwork promises a season teeming with luxury, secrets, and family power dynamics.

Crafted to enhance the digital presence for fans searching for premium African-American drama, our campaign is poised to attract audiences with its depiction of the complex narratives and rich scenic beauty. The masterfully designed graphics reflect the show’s essence, ensuring "The Black Hamptons" stands out in entertainment searches and social media landscapes.

Engage with the drama and decadence of the Hamptons' elite. Whether it’s on a billboard as you drive by or through a digital campaign that catches your eye, the enthralling art for "The Black Hamptons" Season 2 beckons. Join BET Plus for another season where family sagas and high stakes converge in a world where every smile has a story.

Client: Bet, Tri Destined Studios

KEY ART | OUTDOOR

Our latest collaboration with Lifetime Networks, "Buying Back My Daughter," exemplifies this to a tee.
We brought the intense emotion and suspense of the story to life through compelling Key Art and eye-catching billboards. Our approach focused on blending the vulnerability of family with the urgency of a ticking clock, capturing the essence of a parent's worst nightmare.

Client: Lifetime | A+E Network

KEY ART / TRAILER PRODUCTION

Client: Peacock, Hartbeat

KEY ART | DIGITAL | PRODUCT

For the second season of Vikings Valhalla, our team collaborated with Netflix to create a dynamic visual campaign that surpassed fans' expectations. Our challenge was to create eye-catching imagery that highlighted the action-heavy features and conveyed the mysticism, spirituality, and light romance that sets Vikings Valhalla apart from drier historical fiction and similar titles on the platform.

Through careful planning and creative execution, we delivered a stunningly composed collection of visuals that captured the attention of both fans and new viewers. Our work on Vikings Valhalla demonstrates our commitment to providing high-quality and engaging creative solutions for our clients.

CLIENT: Netflix

KEY ART | DIGITAL

For the 9th season of Dr. Henry Louis Gates, Jr's Finding Your Roots, we were honored to create a dynamic marketing campaign celebrating the show's rich history while enticing new viewers. Our challenge was to adhere to strict legal and talent likeness requirements while still producing captivating and innovative creative. Inspired by the classic design styles of Saul Bass and Reid Miles, we infused a contemporary color palette with playful typography to create a visual language that felt fresh yet timeless. Through a combination of print and digital marketing, we were able to deliver a campaign that was both compelling and memorable.

Client: PBS

Key Art & Product Artwork

Client: AMC Networks / AllBlk

PRODUCT CREATIVE

CLIENT: NETFLIX

KEY ART | PRINT

We had the pleasure of developing Key Art for this amazing documentary which serves as a probing look inside the medical profession, as it examines the corrupting influence of Big Pharma.

Client: Participant

KEY ART DEVELOPMENT

We dove headfirst into the vibrant world of 'Send Help', a unique dark comedy series from AMC Networks' Allblk, featuring the talented Jean Ellie. Tasked with crafting compelling Concept Art, curating an impactful Photo Shoot, and designing the final Key Art for both print and digital use, we found ourselves immersed in a narrative that deftly explores the modern Black male experience

Client: AMC Networks / ALLBLK.tv

KEY ART | PRODUCT ART

Big congrats to our partners at Netflix and the rest of The Upshaws team on reaching the top 10 most-watched shows on Netflix. Watch it now! We have the pleasure of producing the Product artwork and other supporting campaign assets for this hilarious second season.

Client: Netflix

THEATRICAL MAIN AND TEASER TRAILER

Client: NETFLIX

KEY ART | AV | OOH | DIGITAL

CHALLENGE

The challenge was to create a campaign that not only highlighted Ben Crump's important work as a modern-day Civil Rights Leader but also effectively balanced the sensitive subject matter of systemic issues and police brutality with a nuanced approach that respected the families of the victims as well as Ben's

RESULTS

Our team delivered a powerful and impactful campaign that ignited a flame of hope, inspiration, resilience, and black joy. We struck a balance that resonated with audiences, stirring viewers' emotions and bringing messages of hope, resilience, and celebrating black joy to life.

Client: Netflix

KEY ART DEVELOPMENT

Client: AMC Networks / ALLBLK.tv

Key Art Development

We want to take a moment and shout out to our partners @netflix and the legendary @therealmikepps for allowing us to contribute artwork to such a fantastic program. If you haven’t seen his new hilarious stand-up special, Indiana Mike, it’s on Netflix!

Client: Netflix

KEY ART | PRINT

It was a pleasure working on key art for this endearing sports story that goes deep into how young men come together to navigate the difficult terrain of race, class, and boyhood as they try to win on and off the field.

Client: Participant

PRODUCT ART

We are very proud to have contributed creatively to the release of this great project and film. Our artwork was used to market this powerful story across different types of members on the Netflix platform.

KEY ART, DIGITAL, HOME ENTERTAINMENT

We had the privilege of producing a groundbreaking marketing campaign for Ken Burns's epic 4-part documentary series, "Muhammad Ali." By steering clear of the conventional imagery of Ali in the ring, we were able to utilize a seldom-seen black-and-white archival photo and present it in a manner that would appeal to modern audiences. Our innovative campaign encompassed Key Art, OOH, Digital, and Home Entertainment and was truly Bigger than Boxing, Larger than Life. It was an honor to be a part of such a landmark project and to share the legendary story of one of the most significant cultural icons of our time

Client: PBS

KEY ART

Client: ENM Entertainment

BECKETT

Product Creative

CLIENT: NETFLIX

NETFLIX

PRODUCT CREATIVE

Client: Netflix

PRODUCT CREATIVE

Client: Netflix

NETFLIX

We had the pleasure of being tapped by Netflix to produce the product creative for the final season of Black Lightning.

PRODUCT CREATIVE

We are so proud to have been apart of this creative work for such an awesome 4-part miniseries, which highlights what alien life might be like on other planets. Big shoutout to our partners at Netflix for bringing us on board for this intergalactic ride. Stream it now and be transported to Alien World.

Client: Netflix

PRODUCT CREATIVE

Netflix original series Voices Of Fire is streaming now! We are stoked to have been apart of this creative work for such an awesome series that highlights talented gospel singers in their quest to join the ultimate gospel choir! Big thank you to our clients at Netflix for bringing us on this project. Stream it now and be inspired by their voices.

Client: Netflix

KEY ART | PRODUCT CREATIVE

Our team was very excited and grateful to see the creative work we produced in partnership with Netflix marketing for Michelle Buteau‘s latest comedy special out in the world. Tune in and get ready to laugh! It’s hilarious!

Client: Netflix

PRODUCT CREATIVE | POSTER ART

We were happy to bring this creative to life for such a hilarious series and help represent for all of Los Angeles Sneakerheads out there. #shoeculture!

Client: Netflix

DIGITAL KEY ART

Meet the Duncans, a prominent family from Jamaica, Queens. By day, they're an upstanding family; by night, they live a dangerous secret life. Our team had the pleasure of working with BET Films to create the key artwork for the second season of Family Business for the BET Plus platform.

Client: BET

DIGITAL KEY ART

Our creative team had the pleasure to partner with Quibi early on to develop key art for the 2020 docuseries Blackballed. The unforgettable story of race and power debuts the 2014 Clippers team first-person accounts as a united front or “one voice”.

Client: Quibi

DIGITAL KEY ART

We are so proud of the work our team produced for the 2020 film All Day And A Night, directed and written by Joe Robert Cole. We worked alongside the team at Netflix to develop conceptual key art for the tile on it’s platform.

Client: Netflix

DIGITAL KEY ART

Our team was excited work with our partners at Quibi on The Sauce, one of their first titles to debut on their mobile-first streaming platform. Our key art development for the unscripted dance competition show involved playing into the big energy behind the epic event and young stars of the show, Ayo & Teo.

Client: Quibi

DIGITAL KEY ART

We had the pleasure to work with the team at Netflix to strategically create the key art for the fan favorite and racially-charged drama: Black Lightning.

Client: Netflix

THEATRICAL KEY ART

We partnered with BET Flims to deliver domestic key artwork and creative title treatments for Carl Weber’s Influence. The artwork was used in their digital campaign and on their exclusive platform, BET Plus.

Client: BET

DIGITAL

We had the pleasure of producing flexible key art and digital assets for the Netflix for this release. Following sumo wrestler, Hiyori who has been banned from competing professionally confronts obstacles inside and outside the ring in an attempt to change the rules of Japan's national sport.

Client: Netflix

THEATRICAL PRINT / DIGITAL

We partnered with Tri Destined Studios to create key art and digital assets that introduced actor Javicia Leslie, in her theatrical lead role as Corina who is always asked to be the bridesmaid for everyone's wedding, and she starts to wonder will she always be a bridesmaid or whether, one day, she too will be a beautiful bride.

Client: Tri Destined Studios, BET

DIGITAL KEY ART

We partnered with Netflix to create digital key art that captures the influential network of lives expanded by the heart and mind of film producer and music executive, Clarence Avant. We used Clarence’s figure in these concepts to highlight his leading position in re-defining American culture over the past several decades from behind-the-scenes, in which Netflix gives an engaging look at.

Client: Netflix

KEY ART

We partnered with Lionsgate Entertainment to deliver domestic key artwork for the comedy starring Katt Williams, Jay Pharoah, and Keke Palmer.

Client: Lionsgate Entertainment

PRINT & HOME ENTERTAINMENT

We had the amazing opportunity to partner with Lionsgate and Codeblack Films on the development of the official DVD / Blu-Ray packaging for Anna.

Client: Lionsgate

PRINT & HOME ENTERTAINMENT

We had the amazing opportunity to partner with Lionsgate and Codeblack Films, on the development of the official DVD / Blu-Ray packaging for Love Beats Rhymes.

Client: Lionsgate

THEATRICAL PRINT & DIGITAL

For Prime Zero Productions’ Ji, we designed key art that celebrated the cosmic and unbounded love of the film’s protagonists.

Client: Prime Zero Productions

DIGITAL KEY ART

We partnered with Netflix to design key art for Kevin Hart’s latest comedy special. By putting a spotlight on Hart’s own irresponsibility, he invites the audience to get comfortable admitting a simple fact: sometimes we make mistakes and there are always consequences. The bold red and blue palette grabbed the attention of late-night streamers on Netflix looking for a laugh.

Client: Netflix

DIGITAL KEY ART

We were thrilled to develop key art for a first-of-its-kind music docu-series on Netflix. Historical photographs combined with portrait shots of the musical protagonists were used to attract viewers into a story untold.

Client: Netflix

DIGITAL KEY ART

We were thrilled to develop key art for a first-of-its-kind music docu-series on Netflix. Historical photographs combined with portrait shots of the musical protagonists were used to attract viewers into a story untold.

Client: Netflix

DIGITAL KEY ART

We were thrilled to develop key art for a first-of-its-kind music docu-series on Netflix. Historical photographs combined with portrait shots of the musical protagonists were used to attract viewers into a story untold.

Client: Netflix

DIGITAL & PRINT KEY ART

We worked with Netflix to develop key art for the “High Flying Bird” film and landed on a concept that communicates the oppositions at play between the basketball league, it’s players, and their agents. We layered simple graphic illustrations to capture the heightened conflict at play between the main characters while a cool-toned palette gave a sense of trust in our protagonist.

Client: Netflix

DIGITAL KEY ART

We were thrilled to develop key art for a first-of-its-kind music docu-series on Netflix. Historical photographs combined with portrait shots of the musical protagonists were used to attract viewers into a story untold.

Client: Netflix

DIGITAL KEY ART

We partnered with Netflix to develop key art for their latest season of GreenLeaf by OWN Network. We put Lynn Whitfield’s role of Lady Mae front and center, choosing to echo the tension between her and her husband and her desire to become a pastor at the Memphis based megachurch.

Client: Netflix

THEATRICAL PRINT & HOME ENTERTAINMENT

We teamed up with Lionsgate, Codeblack Films, and WWE on the development of the official key art for Blood Brother.

Client: Lionsgate

DIGITAL & OUTDOOR KEY ART DEVELOPMENT

We partnered with Netflix to design the key art for D.L. Hughley’s latest comedy special. The contrast in color was a visual depiction of the contradicting topics covered during his set while bold colors convey Hughley’s larger-than-life dapper and confidence.

Client: Netflix

DIGITAL BRANDING AND LANDING PAGE DESIGN

We sprung into action to give Ross’ brand a new look and feel on digital that showed off her dynamic personality. The single landing page became a conduit to drive traffic to her social platforms where she consistently uploads new content for her audience.

Designing this landing page to have zero scroll, unlike pretty much all websites, can be a daunting task but when Tracee Ellis Ross asks you to do it? You resize images and rework templates with joy.

Client: Tracee Ellis Ross

THEATRICAL PRINT

We had the amazing opportunity to work with Lionsgate, Codeblack Films, and Paula Patton on the development of the official key art for Traffik.

Client: Lionsgate, Codeblack Films, and Paula Patton

MOTION POSTER

This is a classic example of when inspiration hits at Glassell House and when Mother Nature gets the Hollywood treatment. Our Founder, Xavier Savant, created this animation after he saw the natural disaster film Geostorm from Director Dean Devlin.

Client: Glassell House

DIGITAL & PRINT KEY ART

We partnered with Hartbeat Productions to deliver the key artwork for this new irresponsible comedy tour. The artwork served as the official key art and primary image for Billboards and all distribution,

Photography By: Errisson Lawrence

Client: Kevin Hart, Hartbeat Productions, Laugh Out Loud studios.

BROADCAST KEY ART & FINISHING

We couldn’t be more proud to have had the opportunity to create artwork for our friend Kellee Edwards and her new show on the Travel Channel.Tito Herrera provided the great photograph of Edwards for us to build on the island theme.

Client: Kellee Edwards, Travel Channel

THEATRICAL KEY ART

We partnered with Codeblack and Morgan Creek entertainment to deliver domestic key artwork for the long anticipated bio picture of Tupac Shakur. The artwork served as the outdoor wild posting and was used in the digital campaign.

Photography By: Errisson Lawrence

HOME ENTERTAINMENT

We partnered with Paramount / Dreamworks to re-imagine the key art for this timeless masterpiece on DVD and Blu-ray.

Client: SLS, Paramount, Dreamworks HE

THEATRICAL PRINT

We partnered with Codeblack and Lionsgate to create key art and digital assets that introduced producer/actor Terrence J in his theatrical lead debut as a playboy named Charlie. Who is convinced that all his relationships are dead ends, until someone unexpected crosses his path.

Client: Codeblack and Lionsgate

THEATRICAL PRINT

We partnered with Universal Pictures to deliver the key artwork for the biggest comedy event in history. The artwork served as the official key art and primary image for Billboards and all distribution,

Photography By: Errisson Lawrence, Kevin Kwan

Client: Universal Pictures

THEATRICAL A/V

With our help, Kevin’s action comedy tour had set the world ablaze, making history by selling out 53,000 seats at the massive Lincoln Financial Field in Philadelphia. When we heard that his team was filming this performance and turning into a feature, we thought our job was done, but the truth was, we were just getting started.

Due to the tour’s massive success and our strategic partnership, Glassell House was asked to head the creative development and production of the film’s opening title sequence. So we decided to pay tribute to the classics, using a Bond-style opening.

We co-produced what was revered as one of the most dynamic opening title sequences ever made for a stand-up comedy movie.

Creative Direction: Xavier Savant

Visual Effects Supervisor: Anthony Liu

Production Manager: Freda Neff

LIVE THEATRICAL A/V

Like any action hero worth their salt, we found our sidekick in Hart’s live tour production company, PEDG LLC, creating a series of larger-than-life motion posters that would serve as the backdrop for his on-stage performances.

Client: PEDG LLC

LIVE THEATRICAL PRINT & DIGITAL

To announce his stand-up action comedy tour, Kevin Hart paid homage to another comedic action icon: The Riddler. While striking the comic villain’s familiar yet intriguing back-to- camera pose, he begged the question, “What now?” to his fans. With over half a million likes on social media, it’s safe to say he had their attention.

Client: Hartbeat Digital

DIGITAL ILLUSTRATION & FINISHING

We partnered with Toy Box and 20th Century Fox to help bring their live show key art concept to life with our finishing and digital illustration services. It's always exciting to contribute to such an amazing franchise.

Client: Toy Box, Twentieth Century Fox

VIDEO GAME

KEY ART

We collaborated with some of the industry's leading illustrators in producing this classic key art for Turbine Games Dungeons & Dragon Online.

Client: TP Video Games, WB Games, Turbine

BROADCAST KEY ART

We partnered with creators at Bond to deliver key art for Amazon Studio’s new detective series based on Michael Connelly’s best selling novels. We used gritty textures and images of falling debris to symbolize the unraveling of a good city detective whose struggle to keep it together is tested by a new cold case.

Client: Bond, Amazon Studios

LIVE EVENT

KEY ART

We partnered with Australia based Elliegant Music Group to create the artwork for it’s headliner DJ Elliegant and their international tour.

Client: Elliegant Music

Photographer: Justin Cox

THEATRICAL KEY ART

While working with another agency, our Founder an creative director designed several notable one sheets for critically acclaimed films, this being one of them.

Client: Artmachine, Anchor Bay

THEATRICAL KEY ART

While under a work for hire agreement with another agency. Our Founder designed the domestic and international One-Sheet for One Directions theatrical debut.

CLIENT: Artmachine, Sony Pictures

BOOK COVER DESIGN

Client: Author Quincey Newell

INTERNATIONAL THEATRICAL KEY ART

While under a work for hire agreement with another agency, our Founder designed the domestic and international One-Sheet for August: Osage County theatrical debut.

Client: Artmachine, The Weinstein Company

THEATRICAL PRINT

While under a work for hire agreement with another agency, our Founder Xavier Savant successfully designed one of several Key Art one-sheets for this iconic film. The work would go on to be used as part of the global Outdoor and Home entertainment print campaign.

Client: Bond, Warner Bros.

THEATRICAL ONE SHEET

SHORT FILM KEY ART

We partnered with actor, producer, and director Kevin Walker to produce a one-sheet for his indie short film about a romantic date night takes a horrific turn when a woman frantically arrives on a couple's doorstep screaming for help.

CLIENT: Kevin Walker, Creative Geniuses

VIDEO GAME KEY ART

We partnered with WB Games/Turbine to produce the key art for Lord of the Rings : Helms Deep MMOG.

Client: WB Games, Turbine, Trailer Park

HOME ENTERTAINMENT

HOME is a beautifully animated movie from Dreamworks and we were thrilled to collaborate with Art Machine on developing key art for both Blu RAY and DVD packaging.

Client: Art Machine, Dreamworks

DIGITAL & PRINT KEY ART

We partnered with creators at Bond to deliver key art for HBO’s new talk show hosted by political satirist and comedian Bill Maher. We used bold type and friendly imagery of Maher to invite viewers in for the urgent conversation about American politics.

Client: Bond, HBO

THEATRICAL KEY ART

We partnered with Codeblack Films to develop the look and feel for their multiple digital lifestyle platforms Codeblack Life. This included a complete overhaul of their mobile and web presence.

Client: Codeblack Films

Theatrical Key Art

We partnered with Tasha Smith for her directorial debut and helped to develop promotional Key Art that expressed the dramatic tone and dynamic cast of the film.

Client: Tasha Smith, 6 and Line Entertainment

DIGITAL & PRINT KEY ART

We partnered with the creators at Bond to deliver key art for HBO’s documentary of Kareem Abdul-Jabbar’s trailblazing career in the NBA. We paired Laker’s iconic gold alongside historical photographs of incredible moments from Kareem’s life.

Client: Bond, HBO

MOBILE UX DESIGN / BRANDING

We partnered with Codeblack Films to develop the look and feel for their multiple digital lifestyle platforms Codeblack Life. This included a complete overhaul of their mobile and web presence.

Client: Codeblack Films, Lionsgate

THEATRICAL ONE SHEET

We partnered with ZRK1 Pictures to introduce the final film of Corey Haims career to the masses.

Client: ZRK1 Pictures

THEATRICAL KEY ART

We teamed up with Denmark based production studio Nimbus to produce key art for their new superhero comedy.

Client: Art Machine, Nimbus

DIGITAL & PRINT KEY ART

Art Machine put on their Vacancy sign and we booked our stay to collaborate on key art development for the exciting new series based on Alfred Hitchcock’s Psycho. We used blood red and bold graphic illustration to revive iconic scenes from the plot and give a knowing nod to the film’s die-hard fans.

Client: Art Machine, A&E

THEATRICAL KEY ART

We were thrilled to partner with Art Machine on developing key art for Universal Pictures’ Fast and Furious. We chose to work with a silhouette-esque image of the iconic crew overlooking London and their next mission together.

Client: Art Machine, Universal Pictures