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MARKETING KEYART | PRODUCT
Glassell House partnered with Netflix to develop the key art for Joy In The Trenches, Trevor Noah’s fifth stand-up special.
The creative approach centered on capturing Trevor’s distinct voice, balancing sharp global commentary with approachable, observational humor. Working from both studio portraiture and live performance photography, the campaign was designed to translate seamlessly across Netflix’s platform ecosystem, from thumbnail to large-scale placements.
The result is a clean, character-driven campaign that highlights Trevor’s expressive presence while reinforcing the tone of the special: finding humor and perspective in complex times.
Client: Netflix