CASE STUDY

Lionsgate tapped our expertise to create a series of captivating AV sizzle reels for the launch of their fast channel, EBONY TV. Tasked with the challenge of unifying a diverse array of films and series into compelling narratives, our team utilized dynamic video editing, curated music selections, and striking motion graphics to create a harmonious blend of entertainment content that speaks to their audience.
Client: Lionsgate Marketing, Ebony

Production Management
& Video Editorial

The Backbone of Creation: From Concept to Culmination
Our project management and video editorial teams dove deep into the heart of storytelling, selecting key moments from each title that stood strong on their own and represented the larger narrative of EBONY TV's offerings.

Music & Sound

Setting the Tone: The Rhythm of Words and Beats
Music became our tool to transcend genres and connect with audiences. Through careful music selection and SFX explorations, we crafted melodies that resonated with the soul of EBONY TV, invoking excitement and anticipation.

Motion Graphics

Visual Harmony: The Final Layer of Engagement
The visual excitement was amplified with cutting-edge motion graphics, bringing a dynamic layer to the storytelling. The sound mix and mastering wrapped the package, giving the sizzle reels a polished,
theatrical quality.

Harmonizing Diversity: The EBONY TV Sizzle Puzzle

The Challenge
Our mission: To curate a unifying message that harmonized 11-12 new titles spanning various genres into each sizzle reel. This challenge required a delicate balance—melding drama, comedy, romance, and more into a seamless narrative that resonates with their wide-ranging audience.
It wasn't just about showcasing individual titles; it was about crafting a collective story that embodied the spirit of EBONY TV.

A Resonating Success:

Results:
By echoing its message of diversity, unity, and vibrancy. The success of these sizzles has not only elevated the launch of "EBONY TV"
but has also cemented Glassell House's role as the go-to creative force for all future quarterly sizzles.

Continuing the Journey: Crafting Future Narratives

Summary
Our journey with Lionsgate and "EBONY TV" is a testament to the power of collaborative. As we look to the future,
Glassell House remains committed to breaking new ground and elevating narratives that resonate
We invite you to join us as we continue to craft campaigns that do more than speak – they connect.