Built by Artists. Fueled by Passion.
KEY ART, DIGITAL, HOME ENTERTAINMENT
We had the privilege of producing a groundbreaking marketing campaign for Ken Burns's epic 4-part documentary series, "Muhammad Ali." By steering clear of the conventional imagery of Ali in the ring, we were able to utilize a seldom-seen black-and-white archival photo and present it in a manner that would appeal to modern audiences. Our innovative campaign encompassed Key Art, OOH, Digital, and Home Entertainment and was truly Bigger than Boxing, Larger than Life. It was an honor to be a part of such a landmark project and to share the legendary story of one of the most significant cultural icons of our time
Client: PBS