Built by Artists. Fueled by Passion.
CASE STUDY
When the renowned comedian Kevin Hart was set to release his hilarious new comedy special, “Reality Check,” our team knew that the project deserved nothing short of breakthrough creative.
Here’s how we collaborated with Peacock + Hartbeat and brought their vision to life.
Clients: Hartbeat, Peacock
The Challenge:
Enthralling Audiences
With Perfect Comedic Precision
For a comedy special like “Reality Check,” the stakes were high. Our task was to capture the essence of Kevin Hart’s comic genius and create a promotional campaign that does justice to his brand and enthralls his extensive fanbase, sparking curiosity and excitement among new audiences.
Special Shoot:
The Concept Development phase. Augmenting our initial pre-vis stage with the power of Ai, our mood boards were not just visions for the photoshoot; they were the bedrock upon which the entire campaign was built allowing us to test concepts prior to execution.
Key Art Development:
Our team of talented designers focused on encapsulating the electric energy of Kevin Hart’s performance through the Key Art. The visuals were meticulously crafted to convey the tone of “Reality Check”.
AV Teasers & Trailers:
Tailoring the trailers for both on and off-service platforms, we ensured that each piece captured the essence of Kevin’s comedy while maintaining a perfect pace that kept the audience engaged and wanting more.
Breathing Life into the Concept
Special Shoot Production
Our journey began with a high-energy photoshoot with the man himself, Kevin Hart, and the renowned photographer Art Streiber. Our creative team was instrumental in orchestrating the shoot, ensuring that every snap captured the effervescent charisma of Kevin Hart—this collection of photographs served as a vital foundation for the Key Art and
various other promotional materials.
Concept Development | Image Pre Visualization. | Onsight Creative Direction
Key Art Exploration
Our team of talented designers focused on encapsulating the energy of Kevin Hart’s performance through the Key Art.
The visuals were meticulously crafted to convey the tone and humor of “Reality Check”.
Art Direction | Production Management | Finishing
Cross-Platform Optimization:
Understanding that audiences consume content through various mediums, we adapted our creative assets to suit different touch points without losing the spark that makes “Reality Check” unique.
Trailers + Teasers
Tailoring the trailers for both on and off-service platforms, we ensured that each piece captured the essence of Kevin’s comedy while maintaining a perfect pace that kept the audience engaged and wanting more.
Crafting compelling copy, we tapped into Kevin’s comedic style, striking a balance between wit and
intrigue, ensuring that every word complements the visual elements.
Creative Editorial | Motion GFX | Copywriting | Production Managment | Finishing | Technical QC + Delivery
Full Length Clean Cut
**Extended Explicit Cut**
Hitting the Right Notes
Just like the perfect comedic timing that Kevin Hart masters in “Reality Check,” our campaign, too, was an ensemble of well-timed creativity. Through collaboration, innovation, and dedication, we supported a campaign that achieved its objectives and captivated fans everywhere.
We invite you to join us as we continue to craft campaigns that do more than speak – they echo
across hearts and generations.
